Downtown Video Game

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PlayStation Home Virtual Items Booming

Surprise! According to Susan Panico, Sr. Director of the Playstation Network at Sony, the virtual items being sold in Playstation’s Home are doing very well. In an interview with Alleyinsider.com, Panico didn’t provide numbers but she said within first four days items priced from 49 cents to $4.99 have generated more revenue for Sony than PS3 movies and video priced up to $14.99 generated in their first week, saying “It’s a classic 80/20 model, where 20 percent of your customers create 80 percent of your income,”.

The most sold items are the Santa Clause outfits, making avatars appropriate for the holiday season. Susan also said “You can imagine the opportunity with costumes for partnering with other companies and their intellectual property,”.

Who knew the economy in Home was doing so well!

Via Alley Insider

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March 5, 2009 - Posted by | News

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